Hakan Gershagen on the Future


Posted by

Barry Siskind

Community manager

 

Hakan Gershagen Senior Advisor and  easyFairs Board Member is Moderator of the  panel called “Business Events in the Future”, which promises to be a dynamic and thought provoking addition to UFI’s 78th Congress on November 9-11 in Valencia.  I posed four questions to Hakan.

 

Barry: In your opinion what are the key obstacles organizers will face in the future as they adapt to the changes in their businesses?

 

Hakan: There is an internal reluctance to change and uncertainty as to what the future will demand. Organizers are sitting with a business model of the past which is very difficult to change. It’s easier for new-comers without the baggage, as in other industries such as airlines and telecoms.

 

Barry: Will the current economic uncertainties slow the process of change or act as a motivator to make changes happen faster?

 

Hakan: It puts pressure on business to make changes faster, no doubt.

 

Barry: Is the process of change a result of demographics or are there other variables to consider?

 

Hakan: I don’t believe so, however the younger generation has other habits and demands on both our hardware, hi-tech support/solutions and our business models.

 

Barry: What are the key steps the industry should consider when adapting to changes?

 

Hakan: Too broad to be able to answer, really. There is not one solution that fits all. There are geographical/market differences, hardware and software differences, B2B and B2C differences etc. etc.

 

 

 

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