How to measure marketing results


Posted by

Barry Siskind

Community Manager

 

The problem with information is that there is just too much of it. This over abundance of data makes analyzing and decision making difficult.

 

Whether you are using e-marketing or you are an exhibitor at a trade fair, the recommendations of Marketing Guru, Avinash Kaushik make sense.

 

He recommends keeping your analysis of results to three metric categories: acquisition, behavior and outcomes.

 

Acquisition is the cost associated to obtain a lead or contact comparing one marketing approach to another.

 

Behavior is what people do when they interact.

 

Outcome is what happens as a result of the interaction.

 

I am greatly oversimplifying this discussion but if you are struggling with information overload this blog posting is worth reading.

 

http://www.kaushik.net/avinash/about/

 

 

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