If you are thinking of doing business in a country with a population of a billion plus people, then India and China are obvious choices.
But, not so fast, warns Stanley Chu, Chairman of Hong Kong based The Adsale Group who suggests three factors for a successful trade fair launch:
- Is there a local (regional) market for the products and services the fair will focus on?
- Are there sufficient numbers of domestic exhibitors?
- Is the fair supported by local contractors, suppliers and amenities?
Stanley Chu is the subject of an in-depth interview in our new “Focus on leaders and Trends,” initiative.
To read Stanly Chu’s entire conversation with me any future interview you may be interested in simply visit UFI.org then click “Industry Information,” scroll down to “Spotlight on Leaders and Trends,” and click on the interview that you would like to read. New interviews will be added regularly.
We hope you find this new initiative inspiring and informative.