As the old expression goes, “There is strength in numbers.” A case in point is the recently formed European Exhibition Industry Alliance (EEIA). This was officially announced in June and is an alliance between UFI and the European Major Exhibit Centres Association (EMECA). Its purpose is to give the exhibition industry a stronger voice in Europe.
As Europe begins to turn the corner on its current economic situation and return to a position of strength, the exhibition industry will surely play a significant role. In the coming months watch for new developments and initiatives by the alliance.