The changing role of television marketing

Posted by

Barry Siskind

Community Manager


Over the past few years marketing seems to have shifted away from television to the internet. This is not surprising in a world that is well-connected through an increasingly powerful and tech-savvy younger demographic. Yet, in many countries around the globe most homes and offices still have at least one television set. International companies like Apple and Dell now sell millions of television sets annually.


But, television in today’s world is different than it was in the past when it was dominated by a handful of mega-networks. It is now filled with hundreds of specialty channels offering programs covering everything from drama to business news.


I believe there are tremendous opportunities to promote our industry through television by means of news stories, reality TV, or as background for a dramatic series.


I am interested in hearing your examples of where television has had a positive impact on exhibitions.

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