UFI Community Manager
If you are looking for an interesting pre-show promotional idea, look no further than the CES (Consumer Electronic Show) which began on January 8th in Las Vegas, USA. (a UFI approved show) The show created buzz with a series of short videos.
One was with founder and Chairman Gary Shapiro who praised his staff for their hard work and thanked public officials for their support. Another video showed an innovative new self-balancing bicycle. It immediately struck me as a great tool to teach kids how to ride. There were many more short videos including one with superstar Justin Beiber who made a quick visit to last year’s CES.
What I liked most about the series of videos was that they were not sophisticated but rather simply people connecting to people.
Check it out: