UFI’s Community Manager
Business to Consumer (B to C) sales topped 1.2 trillion dollars last year and is set to grow again this year led by China and Indonesia where growth is predicted to top 65% and 71%, respectively. This leaves a large economic shadow over the US and Western Europe whose growth is expected to be 17%.
This and many more predictions were posted by e-marketer in its annual look at the huge growth of B to C revenues.
With B to C sales at $1.2 trillion can B to B, which has a more direct effect on the exhibition industry, be far behind?