What would you do?

Posted by
Barry Siskind
UFI’s Community Manager

A popular game people play is called “what if.” It begins with a fantasy and ends with speculations on what you would do if that fantasy were to come true. Folks who participate in lotteries play “what if” all the time.

Without getting into the wisdom of investing in lotteries, I thought it might be an interesting exercise to play “what if” with your exhibition planning.

My question is how you would invest $100,000 in marketing if, by some fluke; your budgets magically increased by that amount.

This could be more than an exercise in dreaming. Sometime your “what if” can be compelling enough to lead to a constructive tool for future planning.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: