What would you do?


Posted by
Barry Siskind
UFI’s Community Manager

A popular game people play is called “what if.” It begins with a fantasy and ends with speculations on what you would do if that fantasy were to come true. Folks who participate in lotteries play “what if” all the time.

Without getting into the wisdom of investing in lotteries, I thought it might be an interesting exercise to play “what if” with your exhibition planning.

My question is how you would invest $100,000 in marketing if, by some fluke; your budgets magically increased by that amount.

This could be more than an exercise in dreaming. Sometime your “what if” can be compelling enough to lead to a constructive tool for future planning.

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