Ideas to create an unforgettable visitor’s experience


Posted by
Barry Siskind
UFI’s Community manager

The International Summer University is only a few days away. ISU 2014 will be held from June 4 – 6 in Cologne. The theme this year is “Visitor Revolution – Targeting, Motivating and Satisfying the 21st Century Visitor. Cristiano Pavia is the Business Unit Manager for Visitor Services for Fiera Milano Spa and will be presenting a session titled, Ideas to Make the Visitor’s Journey at any Fair an “Unforgettable Experience.” I asked Cristiano what is his goal for ISU participants.

Cristiano:

“What I hope they will take home is a better understanding of the fair’s world. In fact, its not just a matter of putting exhibitors and visitors together under one roof, it’s actually a mix of different services and experiences which should enable all the fair “players” to go home with general satisfaction. In my opinion this has to be completed with several different services which should enable visitors to live the fair experience in the best way possible.”

If you are not able to attend, check UFILive for the schedule of Cristiano’s and other speakers presentations. To see the entire agenda and learn who the speakers are, click here:

http://www.ufi.org/isu

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