UFI’s Community Manager
Each one of us has probably developed an arsenal of tools to use to convince customers of the value of face to face events. In a recent post in INC.com, Alexa Von Tobel, blogger, founder and CEO of US based Learnvest.com presented some additional facts that can be used in your customer acquisition and retention strategy. Here’s what she said:
- Using the example of restaurant dining, a Harvard study found that satisfaction levels rose by 17.3% when chefs and diners saw each other. This comes as no surprise to our industry. We are in the business of bringing people together, but 17.3% increase in satisfaction is not a paltry sum.
- When exhibitors use live events as focus groups, a more intense conversation occurs with the added benefit of simultaneously building trust.
- A typical adult’s attention span averaging 12 seconds in the year 2000, dropped to 8 seconds in 2013. This is an important message to marketers who are vying for customers’ attention at the same time as millions of other marketers. At an event where people are more focused and motivated the importance of breaking through the limits of the ordinary attention span is significantly enhanced.
- When you put buyers and sellers together and use the opportunity to solicit feedback, you keep their attention longer and the affect of corporate branding is greatly enhanced.
This post may give you a few more bits of ammunition when you are talking to your customers.