The MICE Industry in Indonesia


Aage-Hansen-President-Director-Deutsche-Messe-Venue-Operations-(ICE)

Blogger: Aage Hansen, President Director Deutsche Messe Venue Operations, Indonesia Convention Exhibition (ICE)

The overall tourism industry has emerged as one of the key drivers of the country’s growth. Its contribution towards the economic and employment has significantly increased over the past numbers of years. In Asia Pacific especially Indonesia, the tourism sector has proven to give a significant contribution to the country’s economic growth.

The MICE industry (meeting, incentive, convention, and exhibition) is one of the biggest growth platforms of the Tourism sector. The Indonesian Ministry of Tourism is accelerating and working hard to expand the tourism sector to reach the target of 20 million tourist by 2019.

The Indonesian government has set a numbers of strategic initiatives for the improvement and promotion of MICE destination including continuous supports in the development of new MICE venues. The Ministry of tourism is aiming on bringing in more international events into Indonesia. Just recently, Indonesia has been chosen as the host for the 39 th PATA (Pacific Asia Travel Association) Travel Mart event. This event was held at Indonesia Convention Exhibition (ICE) and being attended by more than 1000 delegates from 60 countries. We believe that this type of event will created economic spin off for the region, both in short and long term.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: